Text Box: Training Program 2012

Non Technical Training

Text Box: Text Box:

Code : V0006F

Participants :

Spare Parts sales personnel

Contents :

· Why to use Mercedes-Benz genuine parts?

· Comparison of Genuine parts with offers from the free market

· Presentation of genuine parts as part of marketing plan

· Fundamentals of persuasive pitching

· Performance features, customer benefits, value for money

· Realistic customer conversation focusing on money arguments in addition to dealing with customer objections.



1 Day.





Subject :

Mercedes-Benz Genuine Parts Training